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Israel is not telling the narrative about Hizbullah, which has dropped off the Western world radar decades ago, and the country needs to refit its messaging if it intends to deal with Hizbullah because every Israeli deserves the right to live in peace and security in their country. This according to Cliff Sobin, an author of three books on Hizbullah and Israel. He told reporter Arieh O’Sullivan that messaging needs to grab attention, be emotional and be informative. So far, Israel isn’t delivering this, even to its own people. (photo: Alma) See omnystudio.com/listener for privacy information.