Serious Sellers Podcast: Learn How To Sell On Amazon

Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight. Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adju