Fanalytics With Mike Lewis Podcast

Mike Lewis sits down with consumer psychologist Morgan Ward to talk about social identity theory. A lot of fandom, such as identifying with a team, is about consumer psychology. Morgan shares amazing insights into how consumers use objects or associations to construct their identities. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast