Gravy

From Stuckey's to Buc-ee's

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Sinopsis

Few companies have inspired more fanatical devotion among Texans than the convenience chain Buc-ee’s. Described by the New York Times as both a “Disneyland of roadside capitalism,” and the “through line of America’s second most sprawling state,” its iconic, buck-toothed beaver mascot has been spotted not just on billboards, but on wedding cakes and tattooed arms of its most loyal customers. Founded as a small-town gas station, today it boasts 47 locations across the South known for massive floor spaces brimming with souvenirs, fudge, BBQ stations, cases of jerky, and walls of branded snacks like “beaver nuggets.”  Yet unlike other treasured Lone Star enterprises like Whataburger, Blue Bell, or the grocery chain H-E-B, Buc-ee’s ascendance has been a fast, recent phenomenon. They are also far from the first convenience chain to endear themselves to travelers through reliably clean restrooms, kitschy gifts and road food. In fact, one could argue they stand on the shoulders of the Georgia-born Stuckey’s, whose nu