Scrum Master Toolbox Podcast

Adapt and Evolve, Navigating Change in Agile Digital Marketing | Drew Craig

Informações:

Sinopsis

Drew Craig: Adapt and Evolve, Navigating Change in Agile Digital Marketing Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry's needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles.    [IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when worki