Marketing From The Roosevelt Room

Making Your Place At the Table Even When It’s Crowded with Lee Marsh We’ve heard from some of the cigar industry’s leaders in both retail and manufacturing, but now let’s hear from someone who just brought their cigar to market. Lee Marsh, co-owner of Stolen Throne cigars, joins us in the Roosevelt Room to share his story of how Stolen Throne was born, how their first release, Crooked Crown, sold out within the first month and with no reps or promotional efforts, and how they leverage relationship and service to make waves in the cigar industry. As one of the hottest cigars on the market, amidst a very crowded market of new cigars being released, Lee gives us his take on how he made room for his brand years before the cigar was ever blended or produced…even when industry vets told him not to create a cigar. What You’ll Learn   Why it’s important for you to feel like a customer when you want your product to be sold.    What are things to consider when looking for the right retailer for your cigar. How buildin