Breakfast Business

Ireland has gone from a standing start 30 years ago to one of the biggest consumers of coffee in Europe. We’ve even taken to drinking cold coffee products - on not-so-warm days according to Bewleys.  But is it a fad and what can be done to keep the price of a cuppa Joe from becoming punitively expensive?  Bewley’s Marketing Director is Catherine Casserly joined Joe this morning on the show.