Copywriters Podcast

How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well-known, is microstories. These little gems have all the power of stories with none of the heavy-lifting requirements of a hero’s journey story. You can easily sprinkle microstories throughout your copy, replacing interesting parts of your pitch with little gems that are truly intriguing. Not only that, but these microstories can make up complete posts on Instagram, TikTok and Twitter. And there’s a real good chance that they’ll be more interesting than if you presented the same information without putting it into a story. Today we find out what microstories are, how easy they are to create, and how to use them to maximum advantage. Action Steps: 1. You can use stories anywhere in your copy. Most of them don’t need to be hero’s journey stories, but you can always fit in a microstory to get more traction with y