Design Thinking 101

Today’s guest is the remarkable Linn Vizard, currently an independent service designer based in Toronto. Linn writes and speaks frequently on service design, and has taught on the topic around the world. In today’s conversation, we’ll talk about creating customer journey maps (and other maps), implementation challenges with service design, and accessibility in service design. Linn shares her journey today, including mentioning that she found herself more interested in people than things as she was studying design. When she started bringing together the service design community in Toronto, she encountered some confusion, and she’s enjoyed the process of illuminating the topic for people and creating connections with those interested in service design. Maps, Linn points out, have become a ubiquitous tool and have become a compelling entry point for people. They’re also a powerful tool for getting people excited, and to visually create a shared understanding of the space you’re working in and where the opportuni