Copywriters Podcast

Three things that can make a massive difference in the response you get to your copy are your headline, your hook, and your mechanism—if you have one. (Not every promotion has a mechanism.) When you get down to brass tacks, the big question for any one of these three things is: How do I come up with a new one? Because you know, as a copywriter, that a killer headline or a breakthrough mechanism can turn your promo from average or good to awesome and even spectacular. If there were a magic pill you could take that would allow you to generate great headlines, hooks and mechanisms on demand, and there were no toxic side-effects, you’d take it, right? Well, our expert author today has identified that magic pill. Not only that, but he can tell you how to get it for yourself. Now this could have been an Old Masters Series, but the author is 89 years old and it looks like he’s still alive. Usually Old Masters Series shows feature authors that are no longer with us. Today’s author is named John Adair. He’s w