Copywriters Podcast

Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to life, answer objections, and do a whole lot more. Why? Because stories galvanize the attention of your prospect. A story reaches deeper into the mind of someone, deeper than any other form of communication. But somewhere along the way, Hollywood got in the way, as it has a habit of doing. Because the hero’s journey is the go-to template for movies and other forms of fiction, a number of people started solemnly proclaiming that all stories in copy should be hero’s journeys, only hero’s journeys, and nothing but hero’s journeys, so help you Hollywood. Well… there’s only one problem with that idea. It’s simply not true. I’ve just written a book, just about to be released, called “The Persuasion Story Code,” where I identify and explain 25 different types of stories that work not only in copy but in all forms of persuasion, including face-to-face selling. On today’s show, I went into a lot