Liberty Sessions With Nada Jones | Celebrating Women Who Do & Inspiring Women Who Can |

Amy Swift Crosby is a brand strategist and copywriter. She has positioned or voiced messaging across the commercial spectrum, from iconic brands like Mandarin Oriental, PepsiCo, Guess Brands, Limited Brands, Pottery Barn, and BVLGARI to boutique brands like B&H Photo and Video, Sur La Table, The Wild Unknown, The Class by Taryn Toomey, ErgoBaby, Barre3 and legendary metaphysical bookstore, Bodhi Tree. Outside of these industries, she has created strategic plans and messaging campaigns for hospitals, real estate campus projects, universities, the U. S. Government, and the State of California. Amy has also been active in the entrepreneurial space as a founder of SMARTY, a community for women-owned business leaders, and BDY SQD, a group of health and wellness studios in Boston and New York City. She now consults with brands, founders, and CEOs using brand strategy to drive growth and build relevance within a channel or industry.In this episode, Nada sits with Amy to discuss the decision to close BDY SQD’s do