Liberty Sessions With Nada Jones | Celebrating Women Who Do & Inspiring Women Who Can |

33. Curating What You Love Into a Business: Lori Runnfeldt

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Sinopsis

Lori Runnfeldt opened her boutique, True Love Always, in 2022. She spent years gathering a collection of her favorite things from all over the world, and now they are available for discerning shoppers to enjoy at her Montecito boutique. There is something for everyone in this curated collection of accessories and treasures for your home, wardrobe, and jewelry box. TLA's little-of-this and a little-of-that merchandise mix makes every nook and cranny a place to discover. At the heart of the brand is  Lori's philosophy, built on finding objects that burrow their way into our everyday narrative and grow to hold value beyond any thread count, design motif, or fashion trend. Loving it and sharing it is what this start-up does best. In this episode, Nada sits down with Lori to discuss heading into life as an empty nester and looking for her next move. Runnfeldt shares the soup-to-nuts experience of launching a retail shop. From the backroom and the first wholesale account to finding people to fill in the gaps and le