Liberty Sessions With Nada Jones | Celebrating Women Who Do & Inspiring Women Who Can |

This episode was originally released on November 3, 2021.Dimitra Davidson is the President & COO of Indeed Labs. She is a champion of great skin for real people. As the driving force behind this global independent brand, Dimitra has built a reputation on asking tough questions about ingredients, formulations, industry trends and product usage so that everyone can get to real results faster. Since the brand's launch in 2011, Indeed Labs has been a pioneer of scientific, no-nonsense skincare. In this episode, Nada sits down with Dimitra to discuss how she was able to scale Indeed Labs from kiosks to global distribution. She leaned into customer focus groups and identified where Indeed Labs could create targeted solutions.This fourth episode in our retail season focuses specifically on consumer feedback. Dimitra consistently reiterates, “Asking questions, listening to consumers and creating accessible solutions are essential to scaling your business.”This conversation will give you plenty of ideas--from enga