Copywriters Podcast

The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copywriter, Mike Pavlish. This from a very controversial Old Master, the founder of psychoanalysis, Sigmund Freud. In a letter to author Marie Bonaparte, grand-niece of Napoleon Bonaparte, Freud wrote, “Despite my 30 years of research into the feminine soul I have never been able to answer the great question, ‘What does a woman want?’” A lot of people think Freud didn’t understand much about women in any way. Now our guest today does have an answer to that. Not a universal answer, but a proven answer to the more practical question, “What do women prefer in how you write to them in sales copy?” Mike Pavlish has this answer because he has written more than 400 long-form sales letters and video sales letters to women, for products include health, diet, fitness and beauty. For 32 years. Overall, Mike’s copy to male and female audiences has racked up more than $725 million in sales. Today, he s