The Tech Of Business Podcast

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack