The Tech Of Business Podcast

Mikael and his team created funnelytics to solve the problem of: mapping the funnel on the whiteboard translating the whiteboard funnel into software tools read and understand Google Analytics to determine what is actually happening with the funnel The idea was to migrate the mapping from the whiteboard to a digital canvas and see the numbers directly on the canvas. This visual allows marketers to see the path that people are taking, conversions from one step to the next, where people are dropping off. And this became funnelytics! When does a business need a marketing funnel? Once your business has the following: proof of concept actual purchasers nailing your messaging done with conversations and one-to-one interaction Then once you know this is the offer this is what we sell this is who it serves this is how it helps them this is the problem that it solves That's when you should think about having a marketing funnel   Key Takeaways A funnel is a linear process and has the ability to be quantitati