The Tech Of Business Podcast

Most of us as business owners started our venture because we love our modality and want to share it with others. We likely didn't start our businesses to coerce people to buy from us or hire us. And that's exactly where Micah's research can step in and help us all -- in this episode Micah demonstrates how communication and persuasion work hand in hand in business. Topics Discussed The way people communicate through technology (Micah refers to technology as the “mediator”) The rules of business communication and the emotional context of messages Choosing one form of video communication over another for different settings and what’s going on in the background of video conferences Micah’s Persuasion Algorithm Technology in Persuasion Science (hint, it’s science fiction coming to reality… at a theater near you!) Key Takeaways Emojis, Emoticons and GIFs help deliver the emotional context of a message, but are not generally used in business and therefore we need to learn how to communicate with persu