The Tech Of Business Podcast

This is a deep dive episode all about choosing a tech platform for your next project. First a caveat: it is my belief is that most business owners do not need to focus on choosing the tech platform by themselves. It’s far better for you as the business owner to get completely clear on the project vision and goals. Then after that’s in place, the right tech platform will reveal itself… most likely by working with your tech team! To give this episode context, I'm speaking about the platform decisions that I used with two of my recent clients, Greg and Claire. Greg and Claire are at completely different stages of their businesses, but both came to me to build out a membership site for them. In fact, both of them came to me to build out membership sites using Thinkific. But only one of them ended up on Thinkific. To understand why I steered Greg away from Thinkific and welcomes Claire’s Thinkific membership site with open arms, let’s discuss what goes into making a tech decision. I alluded to this earlier