The Tech Of Business Podcast

Meg is a former Facebook employee who now offers done for you Facebook marketing services. She transitioned from working on the platform to working in the platform so that other business owners could stay in their own zone of genius (not to mention that she has four daughters that she is now present and available for!) Topics Discussed Having success on the Facebook platform Standard Facebook Events and Custom Conversions Google Tag Manager Key Takeaways The number one element that we need to effectively use the Facebook platform for our businesses is the Facebook pixel. It will allow you to do three main things: Track analytical data on your Facebook ads Optimize your Facebook ads Retarget audiences The tracking code will be place on the page immediately after the desired action is taken. If someone is purchasing a product, the purchase event will go on the thank you page for that product. Google Tag Manager allows you to have a dashboard to manage all your tracking events for your site in one single p