The Tech Of Business Podcast

Today we’re digging into the Tech Stack Framework. I developed this framework as part of my Virtual CTO services – we’ll get into those more later in this episode. In 2010, when I first started out building WordPress websites for clients, I knew I wanted to put together a website that would support their business. Trouble was, I was also just starting out and didn’t have a deep understanding of the online infrastructure required to support their businesses. This left me feeling quite accomplished with the website I delivered but anxious that I hadn’t met the actual needs that we were trying to fill. So, I went on and dug into my intuition to make sure I firmly understood what else is needed online to truly support a business. And I dabbled – I dabbled in Facebook Ads. I dabbled in copywriting. I dabbled in email marketing. I dabbled in landing pages and funnels and membership site and online courses. As I dabbled, I took copious notes (mostly in my head) as to what was a fad, what had serious potential and wh