The Tech Of Business Podcast

Do you use social media to get advice or recommendations from friends, colleagues, acquaintances or groups of like minded business owners? I see it every day… People will post a question asking for recommendations for service providers and for software or tools. There are two topics of discussion here, let's break down the software or tools question first. Let's say it says : “What software should I use for courses?” Such a simple question… And there will be a myriad of answers. Some top picks that will be in the list are Thinkific, Kajabi, MemberVault, Teachable and the list will then go on to include WordPress plugins like Lifter LMS and Wishlist Member and it will go further and someone will suggest using email marketing to deliver the content. All valid answers… But... Here's the biggest concern I have with this approach: the people who are responding may not know anything about you, your business, your zone of genius or your style of work. People who respond with their recommendations are doi