The Tech Of Business Podcast

It’s Episode #2 of the 6 part series we are doing on Email Marketing. Today we are talking with Kelly O’Connell. She is the Principal Product Manager for ActiveCampaign. ActiveCampaign is a marketing automation software platform that started as an email marketing platform and quickly moved into automation focusing on segmentation and optimizing customer journeys. They focus on small/medium size businesses. My first introduction to ActiveCampaign was years ago at a time when it offered more than what my clients needed. But now… it is what I use and is what I highly recommend. We use it in virtual summits automation because there is so much power in that. ActiveCampaign is one of the ones at the top of my list because you can use it as simple or more in depth as you like. There are alot of great tools out there, but it’s important to find one that works with you. Segmentation within your list with ActiveCampaign Everyone has gotten used to that batch and blast mindset where you send a message out to a large lis