The Tech Of Business Podcast

Beyond The Broadcast - The Email Marketing Series This is the third episode of our 6 part series on Email Marketing.  Chris Vasquez from AWeber and I had a great conversation and I’m thrilled to bring this conversation to you! Chris loves to have fun with email ~ yup… he thinks there is a noticeable effect on your engagement rates when you are true and authentic to yourself and have a little fun doing it.  Chris is the Director of Products at AWeber.  He started on the design team and migrated to products at the beginning of last year.  Chris’ role is to work with other product managers to make sure they are listening to their customers and the market, identifying the problems they have, and then building solutions to those problems.   AWeber, started as an email service provider 20 years ago, and they do the same thing today… help their clients deliver emails.  It was one of the first EMS (Email Marketing Systems) to build in auto responders. This functionality came out of customer service. The customers ask