The Tech Of Business Podcast

Beyond the Broadcast- Doing More with Email Marketing Welcome the 5th episode of our 6 part series on Email Marketing. This is the final interview with an expert from one of the email marketing companies in this series. We are talking with Ramon Darling from Keap. In this conversation with Ramon we discuss things that help to bring forward the power of email marketing and using email throughout the customer journey. Specifically, we’re talking about after the purchase. Typically entrepreneurs don’t plan for after the purchase because once you take payment and somebody becomes a customer the customer experience often times will be less than perfect because you have exhausted all of your efforts just getting the customer. What happens once you take payment is the actual customer experience on their side. Everything up to that point was YOUR effort to make them a customer. "When you think about customer experience don’t think about it as a seller… think about it from the perspective of the buyer." -Ramo