The Tech Of Business Podcast

This is our sixth and final episode in the Email Marketing series on the Tech of Business podcast. I’m your host Jaime Slutzky and today it’s just me and the mic, wrapping up the conversation to make sure that you have all the tools in your arsenal to make the advice and conversations relevant and actionable. Let’s talk about tackling segmentation and tagging your subscribers so that you can increase the effectiveness of your email marketing efforts. The very first and easiest group to segment and identify are the people who you’re currently doing one-on-one work with. They are your VIP clients. And right on the heels of that group are other clients or purchasers… these are your group participants, course or membership site purchasers or those who have bought a digital product from you and currently have access to the material they purchased. Start by looking at these people. How would you characterize them? What term do you use to talk about them with your mentor or coach? That’s the term that you’ll want to