The Tech Of Business Podcast

Have you ever launched a product and said to yourself, “I really hope someone buys this.”?  I think we all have at some point in time. Wouldn’t it be great if you could understand the thought processes your customers have when they are deciding whether or not to buy your product or service?  I think we could all benefit from learning a little bit about mindset, your brain, and online sales tactics. I was so excited to have a conversation with Melina Palmer about these exact things!    Melina Palmer has a background in branding and marketing.  She worked in this for a decade. She decided to go back to school to get her Master’s Degree in Behavioral Economics.  You may be saying, “What is that?” Melina explains that behavior economics is the psychology of how people make buying decisions.  Melina specializes in how the brain works when making choices.     She then works with businesses to help them understand the way the brain actually works.  And the way it works typically isn’t the way YOU THINK it would or s