The Tech Of Business Podcast

Did you know that there is a relationship between your tech, data, and content? They all work together. We’re going to jump into the relationship between your tech, data and content. To start, let’s define our terms today… Tech: the tools we use to display, transact, and store. Data: the content we create, use, and store about leads and clients and partners. Content: text, images, graphics, and videos for lead, client and partner consumption. Did you know that during initial tech setup, a lot of how your content is going to look and data is going to be stored is defined? This is why it’s so important when you are implementing tech to make sure you implement it to its fullest capacity. Whereas, the content aesthetics are usually straightforward to add to any given tool because they are stored in a brand guide. The brand guide highlights font families, font weights, colors, and the visual style. Data meanwhile is not usually quite as structured – some of this will be dictated by the software tool we’re usin