The Tech Of Business Podcast

Today we are breaking down what it means to pre-launch or pre-sell your online program. We’re going to break down what needs to be in place for the pre-launch to be successful and the factors to consider when using this launch method. Pre-launching or pre-selling an online program essentially means that you create your sales page and start receiving payments before the program content is complete. There are two primary reasons why businesses choose the pre-sell method which are: To validate the idea To raise funds to produce the product And because there is an investment on the customer side of things, more often than not, pre-selling an online product requires one or more of these customer sets: An established customer base asking for the product Loyal followers on social media Direct outreach to potential customers And there are other customer bases too -- but for now, these are the most likely who will be up for buying your online product before it’s complete. For the rest of this episode, I assume tha