The Tech Of Business Podcast

In this episode we’re going through the pre-work steps how to get your online product to the point of creation. That is -- everything that I think needs to be figured out before writing a single video script or writing a single line of sales copy or creating a single graphic. In short, this is developing the promise. Your online product is going to deliver on a promise. And every aspect of the product, whether it’s a course, membership site, group program, distance learning or other type of online product, needs to work towards delivering on that promise. Let's use an example to illustrate how to develop the promise. Let’s say your online program is going to help someone keep their paint brushes in good working shape for twice as long as the average lifespan of a paint brush in under 15 minutes. There is value to this program -- your students are going to save money by not having to purchase new brushes as often and being able to sit down and paint whenever they feel compelled (because their equipment is