The Tech Of Business Podcast

Over the past few episodes, we’ve been getting into the nitty gritty of online courses - from if this is the right online product for you, to administration and supporting your students… but what we haven’t talked about yet and what I’ve been saving up for in this episode is pricing and value. These are two separate topics for sure, the price of your online course and the value one receives from the course can be completely disconnected (like you could give away a course for free and it be life changing or you could charge a fortune for your course and it not help your student at all) -- but what we really want is for the price to reflect the value and the value to be seen within the price. Pricing structures There are multiple ways to price a course, I’m going to go through the most common ways here. Flat rate. Your students pay 100% of the course price up front before gaining access. Installments. Your students pay a percentage of the course price each month for a certain number of months. Free trial + fla