The Tech Of Business Podcast

First off… a quick definition for you… a cohort is simply a group or company of people. In terms of online courses, a cohort is a group of course participants who start the course at the same time and are guided through the content. A cohort helps participants actually accomplish what they buy the course to help them with. Because, as we’ve been discussing lately, it’s not enough for us to put out really good content, we need to help our students move through the content. And a cohort is a great way to really create the impact you seek. As you know, the two most popular methods of having online courses are evergreen and open cart/close cart. The evergreen course is always being marketed whereas the open cart/close cart has launch cycles. Running a cohort works with both methods but there are obvious differences in the way a cohort needs to be presented. A cohort is super easy to implement with an open cart/close cart launch method. Because in this method, we only have the doors open for a short amount of time