The Tech Of Business Podcast

In today’s episode, we’re talking about what it looks like to get online ready. It really doesn’t matter what you’ve done online nor what you’re wanting to do, there is one underlying thread that needs to be succinct within your online presence… and that is what your business looks like visually. And of course, I’m talking about images and fonts and colors. These are the visual representation of your brand. Equally important is the messaging of your brand. What emotions does your brand evoke? What type of person is attracted to your visuals? Are you relatable? Do the visuals match your level of experience? Because you’re transitioning from an offline brand to an online brand, you will want to look at every aspect of your brand identity and make sure that it translates as well on the screen as it does in 3D. Let’s start with your colors. In the printing world, they use CMYK to create color -- or in other words this model works by partially or entirely masking colors on a lighter, usually white, background. I