The Tech Of Business Podcast

We’re at the halfway point of the Expand Online Summit and there is still a ton of time for you to learn from the experts to take action and put things in motion for your business. Click over to https://expandonlinesummit.com to register now! Today’s episode is a peel back the layers type episode. We’re going to break down the differences between landing pages and sales pages and checkout pages. All these types of page have a critical role in your online art education business and I know that they can be confusing at times… so here we go :) Let’s start at the beginning… While a landing page can be defined as any page on your website that you drive traffic to, the specific definition of a landing page that I want to work with is that it’s a dedicated page on your website that has one unique goal -- to begin the process of inviting people to go deeper in a relationship with you. The landing page isn’t going to have your normal website header -- the home, about, contact, services links -- rather it’s going to go