The Tech Of Business Podcast

Welcome to the shownotes for this episode. Inside these notes, I'm sharing a summary of the episode. When we set out to create online programs we have multiple goals that our program needs to meet -- an internal or personal goal, a financial or business growth goal and, a goal of creating the right program for helping our students reach their goals! This session specifically discusses the topic of lifetime access to online program materials. It sounds so good on sales pages, but really, what does that mean? Basically, I believe it means that your students will have legal rights to accessing that material now and forever into the future. You can have some language around non-transferrable and so on, but the individual or organization that purchases the program retains access to the material included in the program. Here's why I don't like lifetime access, we don't have crystal balls -- who knows what you're going to offer or do next in your business. You may not want to maintain that materi