The Tech Of Business Podcast

This episode is about the drawbacks of teaching through a marketplace website like Udemy or Skillshare rather than your own platform.  While I’m not meaning to, this may come across as a bit of a rant, my intention is to showcase the value of putting in the work to do your online studio right, from the beginning, or if you really want to use one of these marketplaces, to build in an exit strategy. The number one reason people start teaching on these platforms is because they have a built in audience and creators believe that it’ll be easier to start making money when they don’t have to worry about marketing. Udemy Did you know that course creators who don’t do their own marketing only make 37% of the course fee on Udemy? It’s true… you’re paying 63% for marketing and promotion. For course sales that you promote, you retain 97%, which is obviously far better than 37%, right? But don’t forget, one of the biggest reasons creators start on Udemy is because they don’t want to market. In addition to Udemy taking a