The Tech Of Business Podcast

The fact of the matter is parents want the absolute best lessons that they can get for their kids within their budget and their means. And the best way for them to know that you’re the perfect teacher for their kids is with niching and positioning. Before we get to that, as always I want to invite you to a quick call with me http://callwithjaime.com :) Let’s start off with a definition: a niche is the particular segment of the population that you are building your programs for. Your niche can really be anything... the narrower that you go, the more defined you can be seen as an expert in the industry. Every business that is sitting on Main Street in your hometown, that is a niche business because they chose to set up shop on Main Street and by default, offline businesses niche by geography. In the online space we get to niche by other factors. We can niche by: the age of our students, the specialty that we teach the other things that our students might do. anything really! A niche is a way to separate yours