The Tech Of Business Podcast

Let’s nurture your prospective students… These are the people that you've connected with on social media. You've invited them to your email list, you've had conversations with them and they're not quite ready to sign up to learn with or from you. The goal of nurturing is to make sure that you have done the groundwork so that you arethe first teacher that comes to mind for them when they are ready! This goes way beyond sending studio updates via email, because let’s be honest, nobody outside of your studio families really cares about that! What we are looking for is to share value and to help the recipient get something out of your emails. Nurturing is done both in automation and in broadcast messages. Automations The most common automation is an onboarding program welcome sequence. Someone signed up to receive whatever free download you are sharing and you deliver it via email. Then you send another two or three or four emails afterwards and that is the beginning of the nurturing. That is wher