The Tech Of Business Podcast

In this episode of the Music Teachers Expand Online Podcast our host, Jaime Slutzky, discusses the tangible and measurable side of online course creation. Namely, making sure that your online efforts contribute in a tangible way to course sales. She emphasizes the importance of creating an audience first before creating the course and validating the offer by ensuring it matches what the audience wants and needs. The areas Jaime discusses in regards to goals and metrics are Audience building, audience growth and audience awareness goals. Sales goals (use the good-better-best methodology) Course content creation metrics (aka timeline to actually get the course created!) Tracking and goal setting for your online marketing efforts Understand the way a student interacts and flows through your tech (this isn't exactly a goal or metric, but critical to feeling confident in selling!) Download the brand new Profitable Online Music Course Blueprint Here! Top takeaways: Creating a profitable online music course r