Frost*collective

When Scott Dadich and Patrick Godfrey founded leading San Francisco-based design studio Godfrey Dadich in 2016, they knew they were leaving extraordinary careers behind them. As the Editor in Chief of WIRED magazine Dadich worked with Barak Obama on his 2016 guest editorship of the title, and Godfrey was running an incredibly successful agency with over 70 staff.In this episode, Vince chats to the pair about why they formed their ‘shop’, having the courage to take a leap of faith, what it takes to write a successful Netflix series, and why “whoever creates the best user experience wins”.Stay tuned for Episode 004 when Vince will speak with iconic graphic designer and Pentagram partner Paula Scher.godfreydadich.comSee omnystudio.com/listener for privacy information.