Frost*collective

Design Your Life podcast E017 with Vince Frost in conversation with Frankie Ratford, founder of The Design Kids.Frankie always wanted to be a designer in Australia. Following a family holiday to Oz as a child, she made it her goal to study and work here and at 18 made the move from her homeland England to study design in Melbourne. After seeing Vince Frost speak at a design event Frankie became “obsessed” and was determined to land a role with Frost*collective. A few years in, she came to the realisation that full-time studio work was not her dream and decided to travel and reflect on what her creative purpose could be. Almost 10 years later Frankie has become one of the world's leading experts on the Graphic Design industry. Having founded The Design Kids; a global online/office resource bridging the gap between studying and working in design across 33 countries, Frankie has spent over six years on the road building a global design community of 140,000+ people from the ground up. Her new coaching arm takes a