Copywriters Podcast

If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for you. Supplement copy is that niche, and our guest today is an expert on writing copy and building offers for health supplements. Steve Erl has written copy for some of the best-known names in the business. His clients include Newmarket Health, Dr. Al Sears, Pure Health Research, BioTrust, and many others. Supplement companies can grow very quickly. Steve has been writing copy and developing offers for a skincare and pet brand that has grown from $5 million to $100 million in the last four years. With his help, of course. Steve’s been writing copy full-time for nine years, and recently started a couple businesses himself he told us about on the show—mentoring, and a newsletter on supplement copy—which may be of interest to you if you decide to get deeper into this part of copywriting yourself. First, though, Steve’s walked us through three of his most important experiences and lessons, to g