#flipmyfunnel Podcast

On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to #ABM.   This is based on an exclusive session from the 2019 B2B Sales & Marketing Exchange    What we talked about: Evolution of measurement of marketing success Lead generation Demand generation Integrated marketing ABM 1.0 ABM 2.0   Checkout these resources we mentioned during the podcast: the 2019 B2B Sales & Marketing Exchange Daniel Englebretson’s LinkedIn Phononic’s Website   Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.   This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?