#flipmyfunnel Podcast
469: How To Cut Through The Noise And Build Awareness
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:39
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Sinopsis
Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined? Today, we’re bringing you a recap from one of the exclusive sessions at the 2019 B2B Sales & Marketing Exchange. In this session, Jeremy Middleton, Senior Director of Digital Marketing & Revenue Operations at Pramata, shared how his company took a step back to review how they built out, and refined, their ABM program. Jeremy reviews what they did and how they used a data-based approach to simplify their model, which increased efficiency, pipeline and deal speed, while unifying all data and decreasing spend.