#flipmyfunnel Podcast

The role of chief marketing officer (CMO) is incredibly important.  It’s also often misunderstood.  What does it look like to be a modern CMO? It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others.  And it’s certainly not easy.  But it’s worth it.  On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world.