The Digiday Podcast

Spotify will head to this year’s Cannes Lions festival with a new product to peddle to advertisers: Spotify Ad Analytics. The measurement tool aims to provide advertisers with reporting on how their ads are performing on Spotify as well as the impact they are having on advertisers’ businesses outside the platform through the corresponding introduction of the platform’s own tracking pixel. “It’s taking the incredible understanding that we have from [Spotify-acquired podcast measurement service] Podsights and extending it beyond just pods, bringing it to music, bringing it to all regions and enabling it for free. And giving that service to advertisers to let them have better understanding, better depth of insights against how their campaigns are performing not only on Spotify but anywhere their audio is running with the opportunity to introduce the Spotify pixel to help them in one dashboard track all of their audio and all of their analytics against audio in one place,” Spotify vp and global head of advertisin