The Digiday Podcast
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:30
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Sinopsis
On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising relied on by most publishers in local news markets.
