The Digiday Podcast

Activision Blizzard Esports' Jack Harari on how the energy and pageantry of gaming is enduring the pandemic

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Sinopsis

If there was one mode of international competition that wasn't to be disrupted much by the global coronavirus pandemic, it's esports. "One of the unique things about gaming is that our players don't have to be in the same place," Activision Blizzard Esports VP Jack Harari said on the Digiday Podcast. Still, elite video game competition benefits from the same trappings that established league sports do, from pre-game pageantry to fan cams and a real sense that competitors are squaring off against one another even as they sit at their computers. "It adds more energy, creates some really unique production opportunities," Harari said. He joined Activison Blizzard — the creator of esport staples like Call of Duty, Overwatch and StarCraft — after five years with the NBA. Like most media businesses, the company hopes to resume physical events next year, the company, Harari said, hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote. One clear differentiator