The Digiday Podcast

As Google continues to partner with newsrooms to help boost their traffic and revenue, the company's Amy Adams Harding has one recurring piece of advice: "making sure that you're employing e-commerce-like tactics." "Even though you're a news publisher and your journalism is core to what you do, you are, at the end of the day, selling that journalism," said Adams Harding, Google's director of analytics and revenue optimization for news and publishing, on the Digiday Podcast. Those tactics include offering a low, middle and high-budget option for content (the middle is most likely to net buyers, Adams Harding says). The esthetic of the offer matters, too. Adams Harding suggests orange "squovals" (that's square ovals) has proven to drive engagement, as well as making these offers more prominent. "The number of sites that we've come across where they've got this tiny, little upper right hand side, 'subscribe to us' button — that's not going to build your reader-direct revenue strategy." Adams Harding also suggest