The Digiday Podcast

Many media companies have set out to be the Disney of X. But Jubilee Media seems to have carved out a niche for itself by aiming to become the “Disney for empathy,” according to the media company’s founder and CEO Jason Y. Lee. Empathy is a pretty unusual content category, though, of which Jubilee Media is well aware. “A lot of people have trouble putting us into a particular category or box. And we see that as a tremendous whitespace that we want to kind of own and grow into,” Lee said in the latest episode of the Digiday Podcast.. Jubilee’s empathetic bailiwick also seems to present a timely opportunity for the media company to attract audiences in search of some positivity amid all the day-to-day gloom and doom.  “It’s no coincidence that Jubilee really starts picking up momentum because people are hungry [for empathetic content]. That’s what we need, right? We want to connect with each other,” said Mike Su, director of Snap’s accelerator program Yellow and an individual investor in Jubilee Media, who join